The race to digitization is on for businesses in all sectors, and Property & Casualty (P&C) insurance is no exception. People expect to transact online from any device, and they want personalized and proactive products, services, and purchasing experiences. While Millennial and Gen Z consumers were the initial driving force behind this trend, the pandemic raised both policyholder and agent expectations across all demographics.
Despite the universal technological advancements we’ve witnessed in recent years, many players in the insurance sector – including carriers and MGAs – have been slow out of the digital starting blocks.
The primary focus of their efforts has been enabling and improving self-service digital payment solutions and navigating the many challenges around insurance quoting, compliance, and management of FNOL services. But that’s no longer enough. Now, digitization needs to happen across the entire value chain from underwriting to distribution and claims and drive increased efficiencies and reduced customer acquisition costs.
P&C insurers need to take a 360° view of the CX journey rather than focus on disparate solutions. That means building out and polishing their direct-to-consumer digital interfaces while concurrently equipping their agents with digital tools to ensure that traditional channels work better.
Insurers in the winners’ circle will be those who design and deliver effortless, edifying, and hyper-personalized experiences while accelerating their speed to market.
Learn more about Insuresoft’s Diamond Platform.
Strengthening the Core…
Delivering an open ecosystem as a core platform is no longer a “nice to have” but an imperative in the industry. And recent research indicates that forward-looking insurers are taking notice: Investment in core systems is on the rise, facilitating and accelerating digital transformation in the insurance industry, according to recent research by SMA. Ideally, these core platforms need to be:- Enabled by artificial intelligence (AI), machine learning (ML), and a high degree of automation
- Built on a cloud-native architecture to reduce cost, optimize scalability, and support faster release cycles while easing the management burden on internal IT teams